Skip to main content

the heart of the adidas company campus

this project is a central building for events, presentations, product shows and meeting rooms. as a center of the building serves a multifunctional room (5.000 sqm, room-height 6m). major customers are the main target group.

sovereignty instead of fashionable ephemerality: the black, monolithic glass solitaire asserts oneself for decades, regardless of future fashion trends. instead of the required foyer, all rooms are accessed via a sunken arena made up of tiered seats. the 150 meter long wall surface opposite is transformed into a huge cinema format by means of 24 video projectors. sound effects achieve the desired emotional charge.

the people in the building - customers, employees and other guests use the spacious arena to relax and to have informal conversations.

finished2006
countryGER
cityherzogenaurach
size12.158 m2
clientadidas AG
project architecterwin stättner
teamdominique dinies
bernward krone
carmen hottinger
sandra denk
local site controlhaushoch
structural engineerwerkraum vienna
building physicsprause
hvac engineeringduschl
landscape planningadler & olesch
photosgerhard hagen