ADBC adidas brandcenter herzogenaurach

the heart of the adidas company campus

with its 5,000 m² floor space and 6-metre-high ceiling, the hall is the multifunctional heart of the building. designed for major clients, it serves as a centre for events, presentations, product shows and meetings. 

sovereignty instead of fashionable transience
the black, monolithic glass solitaire will hold its own for decades – regardless of future trends. instead of the originally requested foyer, all rooms are accessed via a lowered arena with seating steps. the 150-metre-long wall opposite is transformed into a large-format cinema experience with the aid of 24 video projectors. staged performances with targeted sound effects create the desired emotional charge.

the people in the building – customers, employees and other guests – use the spacious arena for both relaxation and formal as well as informal gatherings.